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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.
Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BT St Luke's/TAP 2,646,000 82
2 AOL MWO/BBJ 3,423,000 78
3 Freeserve M&C Saatchi/Walker Media 977,000 69
4 First Direct WCRS/Scope/PHD 1,356,000 61
5 Cahoot! Euro RSCG Wnek Gosper/
Carat 1,540,000 59
6 Bradford & Bingley M&C Saatchi/PHD 521,000 56
7 Nectar WCRS/Starcom Motive n/a 53
8 One.Tel Communications Solutions/
ARM 1,761,000 36
9 Lycos Leagas Delaney/MML/BBJ 214,000 35
10 ...
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