MEDIA HEADLINER: A clear vision for MindShare arrives hot from the Far East.(Kelly Clark hired as chief executive)

MindShare's youthful new chief knows what he wants to improve.

So who the hell is Kelly Clark, the person drafted in from MindShare's Hong Kong outpost to replace Simon Rees as its UK chief executive?

This was the question on many people's lips following Rees' decision to depart into the unknown.

Well, first, it's important to make clear that, despite the name, he's not a woman.

But this fundamental similarity aside, Clark is a totally different beast to his predecessor in both character and appearance. The only thing Rees and Clark seem to have in common is that they both started their careers buying TV airtime. Rees, the wiry hockey-playing Welshman, comes across as nervy and insular, whereas Clark, a lived-in and relaxed foodie from North Carolina, is the very model of calm and friendliness.

Clark's only obvious Americanism is the occasional tendency to lapse into management speak, unsurprising in a man who has spent all his career within WPP and is a company man to his boots.

At 36, Clark, has a youthfulness that belies his new responsibilities - at his previous posting he was known by colleagues as the 'oldest young man in media'.