AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-93755017/media-choice-jeremy-lee.html" title="Facts and information about MEDIA CHOICE: Jeremy Lee, a media reporter at Campaign, picks Diageo's latest activity for Smirnoff Black Ice.(Brief Article)">MEDIA CHOICE: Jeremy Lee, a media reporter at Campaign, picks Diageo's latest activity for Smirnoff Black Ice.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
MEDIA CHOICE: Jeremy Lee, a media reporter at Campaign, picks Diageo's latest activity for Smirnoff Black Ice.(Brief Article)
'Nothing ensures brand loyalty as much as letting consumers discover the product for themselves. Of course, this can take ages. So thank goodness for ambient media. Hyperspace has taken the idea of allowing the consumer to discover the product quite literally by planting postcards advertising Diageo's new Smirnoff Black Ice in the pockets of trendy clothes on sale in shops such as Rokit and Junky Styling. Only the coolest of the cool will buy these clothes; and then, ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Smirnoff Black Ice states its Crystal Clear difference....
- Magazine article from: Grocer November 2, 2002 700+ words
Smirnoff Black Ice has made its first TV appearance...persuade male lager drinkers to try Smirnoff Black Ice by highlighting the difference from...trade and consumers to the launch of Smirnoff Black Ice has been fantastic, and sales have...
- The acid test: can Smirnoff Black Ice stretch the brand's appeal to men?...
- Magazine article from: Grocer October 26, 2002 700+ words
SMIRNOFF BLACK ICE From Diageo The first extension to the successful Smirnoff Ice brand...a girl's affair and blokes should keep them at arm's length. Smirnoff Black Ice's no-frills style just came across as Smirnoff Ice trying to act...
- Research notes: Smirnoff Black Ice grows most rapidly. (The Ready-To-Drink...
- Magazine article from: Grocer Hales, James May 31, 2003 700+ words
...brands only Reef is attracting substantially more consumers compared to last year. The most rapidly growing brand is Smirnoff Black Ice, which has benefited from a highly visible advertising campaign. The bigger brands dominate this market with the...
- Smirnoff Ice stirs RTDs.(Beers--Wines--Spirits)(ready to drink)(Smirnoff Black...
- Magazine article from: Grocer Davenport, Rosie March 20, 2004 700+ words
...its flagship Smirnoff Ice brand. The drinks giant is acting on consumer feedback and changing the taste of the Smirnoff Black Ice variant to make it less sweet in a bid to set it apart from other fruit-based RTDs and increase its appeal among...
- Diageo to launch Smirnoff Black No 55 in India on Feb 3.
- Newspaper article from: Economic Times (New Delhi, India) January 18, 2007 700+ words
...India -- Diageo India will launch Smirnoff Black No 55 vodka in the Indian market on...segment of the white spirits market. Smirnoff Black will be imported from Russia, as it...Asif Adil, MD, Diageo said, "With Smirnoff Black, we are launching an authentic Russian...
- `Lago Medio lifts' The Smirnoff Black Trophy.
- News wire article from: PTI - The Press Trust of India Ltd. August 11, 2007 700+ words
`Lago Medio lifts' The Smirnoff Black Trophy Pune, Aug 11 (PTI) Unfancied `Lago Medio', trained by Faisa A Abbas and ridden by jockey K P G Appu, won The Smirnoff Black Trophy, the chief event on the third race day of the Pune...
- Smirnoff Black Cherry.(Products)
- Magazine article from: Cheers July 1, 2005 700+ words
Smirnoff last month expanded its flavor portfolio by launching Black Cherry. Smirnoff Black Cherry is "the first flavored vodka intended to be mixed with cola," Smirnoff says. The company anticipates that the "bold...
- Smirnoff Black Cherry Vodka.(PRODUCTS & PACKAGING)
- Magazine article from: StateWays July 1, 2005 700+ words
Diageo has added Smirnoff Black Cherry Vodka to its line of flavored vodkas, which also includes Watermelon, Strawberry, Cranberry, Raspberry, Vanilla, Citrus...
