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Banks Hoggins uses toddlers to promote benefits of Weetabix.(Brief Article)
Energetic children engaged in endearing acts of mischief are the stars of a new Weetabix campaign aimed at reinforcing the brand's credentials with mothers.
Banks Hoggins O'Shea/ FCB has devised the series of ads breaking in the parenting press next week and running until next summer. Media is by PHD.
Each of the ads depict moments from a child's world with headlines written from a child's point of view.
In one ad, a toddler is seen chasing a ...
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