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MCBD creates interactive poster in first campaign for Pretty Polly.(Miles Calcraft Briginshaw Duffy)(Brief Article)
Miles Calcraft Briginshaw Duffy has launched its first work for the hosiery and lingerie manufacturer Pretty Polly with a national interactive poster campaign.
Breaking on 4 November, six-sheet posters will run across major city centres as a two-week precursor to a forthcoming TV campaign, breaking in mid-November.
The idea for the campaign was born out of a brief to create an eye-catching stunt for the brand, while also highlighting its 'head to toe' matching lingerie and hosiery range.
The posters show a young woman wearing Pretty Polly's Baroque lingerie range. A strategically placed button placed just beneath her cleavage reads: 'Press for lift.' Once pressed, the girl in the poster starts to ...
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