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WCRS reveals Radox relaxing qualities in pounds 1.6m TV campaign.(Sara Lee's Radox Herbal Bath)(Brief Article)
Sara Lee's Radox Herbal Bath brand takes a light-hearted look at relaxation using the Gloria Gaynor hit I Am What I Am in a pounds 1.6 million television campaign created by WCRS.
Launching on 4 November, the 30-second commercial shows four different characters singing while enjoying a relaxing time in their bathroom using Radox products.
In the first TV campaign for Radox this year, WCRS uses the idea that the bathroom is the only place where you can be your real self without worrying about being observed by other people.
The characters are depicted, as the commercial cuts between their bathroom experiences as the song is sung, variously squeezing love handles, enjoying a bubble bath and time alone.
Radox is positioned as enhancing this time of being in a personal comfort zone. The commercial ends with the strapline: ...
- Radox relaunch to grow shower gels. (Sara Lee Household and Personal Care's...
- Magazine article from: Cosmetics International April 10, 1997 700+ words
...shower gels market, Sara Lee Household &...shower gel range, Radox Showerfresh. The...market. According to Sara Lee, the UK shower gels...ending October 1996. Radox Showerfresh dominates...pack graphics for Radox Showerfresh have...refreshment proposition. Sara ...
- Sara Lee extends Radox to deo.(PRODUCT NEWS)(Brief article)
- Magazine article from: Cosmetics International August 18, 2006 700+ words
...and shower products specialist Radox has entered the deodorant market...anti-perspirants. The new Radox Daily Elements range includes...stimulate market growth for the Sara Lee-owned brand. "We are excited to be broadening the range of Radox products available to consumers...
- Sara Lee has launched new packaging for its Radox Supersoap range. (In Brief).
- Magazine article from: Design Week April 26, 2001 700+ words
Sara Lee has launched new packaging for its Radox Supersoap range, designed by Hurricane.
- Radox revamped with premium bath range.(News)(Brief Article)
- Magazine article from: Marketing Week July 1, 2004 700+ words
...Consumer goods giant Sara Lee Household &...to overhaul its Radox brand and launch...Advertising for Radox is handled by WCRS...media duties. Sara Lee's new luxury...cinnamon and jasmine. Sara Lee has earmarked Radox as one of its...
- Second wind for Radox identity. (News).(Radox Vitality launches revamped...
- Magazine article from: Design Week January 30, 2003 700+ words
...Deasy, marketing manager at Radox owner Sara Lee, says the new look underpins...roots. 'We want to build on Radox's natural heritage,' she...year working relationship with Radox, Deasy says. Sara Lee does not operate a roster but...
- FMCG: Radox unveils first branding push under ex-Lynx boss.(Brief article)
- Magazine article from: Marketing Week June 11, 2009 700+ words
Sara Lee is embarking on a major shake-up of its Radox brand, spearheaded by former Lynx...fledgling men's soaps sector. Sara Lee Household and Body Care poached...to build on its best-selling Radox for Men brand with the launch of...
- Radox crowned by Crown Zeller.(TECHNOLOGY & PACKAGING)
- Magazine article from: Cosmetics International August 19, 2005 700+ words
...choice for the newly relaunched Radox Shower range, along with...Laboratorious Vigmar. The Radox Shower range from Sara Lee now features modern and translucent...process used for previous Radox closures. Sara Lee will be supporting the revamp...
- Crown Zeller closure crowns Radox range.(packaging UPDATE)
- Magazine article from: Cosmetics International Cosmetic Products Report August 1, 2005 700+ words
...choice for the newly relaunched Radox Shower range, along with...Laboratorious Vigmar. The Radox Shower range from Sara Lee now features modern and translucent...process used for previous Radox closures. Sara Lee will be supporting the range...
