AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Spitfire to make TV debut with RPM3.(Spitfire Ale)
Spitfire Ale makes its television debut in November with a series of animated spots created by RPM3.
Four ten-second and one 20-second ad continue the German-bashing creative theme used in the past five years' advertising, and adopt the strapline: 'Spitfire - the bottle for Britain.'
They will run on Channel 4 and Sky Sports in a bid to reach the target audience of 25- to 50-year-old male drinkers, as well as the landlords who could potentially serve Spitfire. Media planning and buying was through John Ayling & Associates.
The RPM3 managing director, Mark Brandis, said: 'The poster campaign provided a very high return on investment and helped to build a brand which now has huge potential. TV will help us unleash it.'
One ad shows a Frenchman refusing a pint of Spitfire, keeping true to his country's love of wine, with the strapline 'French Resistance'. 'Joystick' shows a pilot's eye-view of a loop-the-loop, and 'Victoria cross' shows an angry girlfriend summoning her man home from the pub.
One ad, ...
- Spitfire's a laugh a line.(Beers--Wines--Spirits)(Shepherd Neame Ltd.'s...
- Magazine article from: Grocer Hu, Claire September 18, 2004 700+ words
...Bomb, featuring a bouncing Spitfire bottle top, and Beware of...lager among a cluster of Spitfire pints. The first ad in the...but not upheld, despite London Underground asking for some posters to...great public awareness. "Spitfire has increased sales by 24...
- Spitfire's still got bottle. (Wines--Spirits--Beers).(advertising, UK)(Brief...
- Magazine article from: Grocer Davenport, Rosie October 12, 2002 700+ words
...provocative new TV ads for Spitfire Ale. The 600,000 [pounds...commercials, which will be Spitfire's first TV appearance...the beer. Last year the London Underground ordered Shepherd Neame to...Neame last week said sales of Spitfire, the brewer's star performer...
- Spitfire's tactical retreat. (Spirits, Beers, Wines).(Shepherd Neame)(Brief...
- Magazine article from: Grocer December 1, 2001 700+ words
...posters in a new round of ads for Spitfire Ale. The Kent brewer recently came...a World War Two theme. Last year London Underground refused to run them, fearing they...theme, which will go on Tube cards on London Underground throughout this month. The posters...
- Spitfire TV debut. (Hot spots: a round-up of the hottest recent action in...
- Magazine article from: Grocer October 19, 2002 700+ words
* Shepherd Neame is promising Spitfire Ale's TV debut will be as provocative as the brand's...theme. * Previous campaigns have courted controversy, with London Underground ordering the company to remove posters featuring the catchline...
- GLASS BOTTLE FUELS SPITFIRE.(Beer)(Brief Article)
- Magazine article from: Grocer June 23, 2001 700+ words
Spitfire Ale's rapid volume growth in the past 12 months has been fuelled by a strong performance...performance in the sector. The brand has benefited from a poster campaign on the London Underground, promotions and merchandising.
- Spitfire offers dealers SIP solutions at Channel Expo.
- Press release article from: M2 Presswire April 29, 2009 700+ words
M2 PRESSWIRE-29 April 2009-Spitfire Technology Group: Spitfire offers dealers SIP solutions at Channel Expo(C...COMMUNICATIONS LTD RDATE:29042009 At Channel Expo Spitfire the leading business telecommunications operator and...
- Spitfire launches business class SIP trunk solution.
- Press release article from: M2 Presswire April 28, 2008 700+ words
M2 PRESSWIRE-28 April 2008-Spitfire: Spitfire launches business class SIP trunk solution(C)1994-2008 M2 COMMUNICATIONS LTD RDATE:28042008 Spitfire, a leading business telecommunications operator and Internet...
- Spitfire SIP Trunking completes VoIPCortex testing.
- Press release article from: M2 Presswire October 7, 2009 700+ words
M2 PRESSWIRE-7 October 2009-Spitfire Technology Group: Spitfire SIP Trunking completes VoIPCortex testing(C)1994-2009 M2 COMMUNICATIONS RDATE:07102009 Spitfire, the leading voice and data solution provider, has...