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Womankind posters parody fashion ads to discuss violence.(domestic violence charity)(Brief Article)

Campaign

| November 01, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Rainey Kelly Campbell Roalfe/Y&R is to unveil a multimedia campaign for Womankind Worldwide, the domestic violence charity.

The campaign will coincide with the international White Ribbon Campaign, launching next month. It draws attention to the statistics of violence against women in the UK.

The campaign consists of print work, a special tactical poster site, ambient media and radio.

The three print executions play on the ...

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