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Daz teams up with Burger King for 60s TV laundry ad spoof.(Brief Article)
Daz is running a joint promotion with Burger King in an ad campaign that harks back to 60s laundry advertising.
The Daz parent, Procter & Gamble, instigated the promotion to cash in on audience similarities in the 27- to 35- year-old working-class mums targeted by both brands.
The TV spot, from Leo Burnett depicts, a typical 60s housewife, who is, ironically, disappointed by the quality of her dazzling whites.
A presenter tells her that with Daz's new voucher she can treat her child to a free Burger King kid's meal. In a time wipe, the white top is shown stained with ketchup, mayonnaise and ...
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