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The Economist adds ten new versions of 15-year-old posters.(Brief Article)
The Economist is unveiling a fresh round of poster executions this autumn, continuing the red-and-white theme introduced 15 years ago.
The new campaign coincides with the launch of Well Written and Red, a book about the campaign, written by the veteran copywriter Alfredo Marcantonio.
Ten new posters, by Abbott Mead Vickers BBDO, inform readers that they can stay one step ahead by reading The Economist.
The new work, which breaks today, is designed to capitalise on the world's current state of economic and political uncertainty.
...
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