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Radio gets electronic trading system.(Brief Article)
JICRIT, the joint radio airtime sales venture between the Commercial Radio Companies Association and the IPA, is launching an electronic trading system that could revolutionise the way radio airtime is bought and sold.
The system, which will work with JICRIT's soft-ware service, J-ET, delivers single-source, post-campaign accountability figures electronically to media buyers.
Developed and maintained by the media software company MediaTel Group, the system will enable radio station sales departments to respond to briefs from media buyers by downloading their post-campaign accountability figures from J-ET and sending them electronically to media agencies.
Justin Sampson, the managing director of the Radio Advertising Bureau, said: 'No other medium has anything like this. Eventually, the system will be seen as an advantage to the industry as it will remove ...
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