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Shops shortlisted for pounds 2m Yorkshire tourist campaign.(Brief Article)
Yorkshire tourism chiefs are shortlisting agencies to pitch for a pounds 2 million assignment to attract more visitors to the county.
Agencies in London and the regions have been asked to respond to a brief with three shops likely to be chosen to make presentations.
The brief has been issued by the Yorkshire Tourist Board, whose existing pounds 1.5 million annual spend is being augmented with extra funds from Yorkshire Forward, the county's regional development agency.
The through-the-line assignment, which is handled by Senior King, covers direct marketing activity and a TV campaign, which is set to break next year.
Senior King, which has held the business since the end of 1999, has been running national TV advertising featuring a number of Yorkshire-born celebrities, including Alan Titchmarsh, Mel B and Darren Gough promoting the county as ...
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