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Euro RSCG Wnek Gosper has picked up the advertising for Yahoo!'s personal finance offering in the UK, just months after the network was appointed as the company's agency of record for global projects.
A new campaign by the agency marks the return to UK TV advertising by the internet portal. Its most recent TV appearance came in the form of sponsorship idents for Channel 5, featuring a growing gerbil, which were created by the UK incumbent HHCL & Partners.
It is not thought the financial project will threaten HHCL's hold on the UK account, as Yahoo! uses local agencies as well as retaining Euro RSCG Worldwide on a global basis. The San Francisco-based Euro RSCG Black Rocket, which was acquired by the network this year, has handled Yahoo!'s US above-the-line account since 1996.
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