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Safeway back on TV after three years to focus on freshness.(Safeway's new TV advertising regional campaign )(Brief Article)
Safeway is returning to TV advertising after a three-year break, with a six-month regional campaign that promotes the supermarket chain's philosophy of freshness and value.
The campaign, created by Clemmow Hornby Inge, focuses on seasonal products and introduces the new strapline: 'A fresher way.' It aims to show the investment Safeway has made in its stores portfolio, emphasising the chain's commitment to fresh produce.
The campaign breaks with 'November', showing products and everyday items that capture the feel of a crisp autumnal day. New campaigns will air each month.
Johnny Hornby, a CHI partner, said: ''A fresher way' celebrates the fact that Safeway isn't one of the big four supermarkets. It's a very different experience.'
Scotland was chosen as the ...
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- Press release article from: PR Newswire May 16, 2002 700+ words
PLEASANTON, Calif. -- Safeway.com will begin delivering online...Saturdays and Sundays now through June 30. Safeway.com is available to Bay Area customers...Morgan Hill and east to Livermore. Safeway.com is available to Sacramento area...
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- Newspaper article from: U.S. Newswire October 27, 2009 700+ words
...WASHINGTON, Oct. 27 /PRNewswire-USNewswire/ -- Safeway executives unveiled the 2009 Safeway Foundation's Empowerment Grant award winners...disabilities. Now in its second year, the 2009 Safeway Foundation's Empowerment Grants are awarded...
