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Metro appoints Barrett Cernis to promote new Urban Life project.(Barrett Cernisnew advertising chief)(Brief Article)
Metro, the freesheet owned by Associated Newspapers, has appointed Barrett Cernis to handle its advertising with a brief to promote a major reader research project.
Urban Life, claimed to be the biggest initiative of its kind by the UK newspaper group, will regularly monitor the views of 3,000 readers on a wide range of topics from work to fashion and TV.
The agency's task will be to convince advertisers as well as agency planners, creatives and media buyers that Urban Life shows Metro is in tune with its 1.3 million readers.
The account, which was previously handled by Banc, moves after talks between Metro executives and a number of agencies, plus a number of strategy meetings with Barrett Cernis. Media buying remains with MediaVest.
The assignment will evolve into an ...
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