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PERSPECTIVE: Media convergence puts self-regulation at top of the agenda.(broadcast self-regulation)
It is no picnic, getting politicians to change their minds. A mixture of long hours, low pay and miserable expenses combine to make these individuals some of the most stubborn on the planet. So the unsung heroes who have sweated to get the Government to make a sharp U-turn on its stance on broadcast self-regulation, as reported on Campaign's front page this week, deserve a big pat on the back.
It is a truly remarkable achievement, marking the first time in decades that the combined might of various advertising industry acronyms (ISBA, the AA, the IPA, Asbof and so on) has managed to change the Government's mind on anything.
In fact, you could argue that the last time this happened to any notable degree was back in 1974 when the Advertising Standards Board of Finance was set up by Nigel Bogle's father, George, then the head of corporate affairs at Reed. In a few short months, Bogle senior persuaded the entire industry to pay a 0.1 per cent levy on all print, outdoor and cinema advertising. Apart from being an ingenious way of separating fundraising from the adjudications about ads, this money was used to give teeth to the Advertising Standards Authority. It saw off a government threat to enact legislation to control advertising.
Forty years on and the advertising landscape is much more complicated.
We no longer think in terms of screen viewing, but rather in terms of screen use, because so many more ...
- MEDIA FORUM: Could Ofcom avoid interfering with the ASA's role?(Office of...
- Magazine article from: Campaign November 8, 2002 700+ words
...of content) to a self-regulatory body similar to the Advertising Standards Authority. It is believed that the concessions came as...alarm, according to some sources. The worry is that, if broadcast self-regulation is overseen by Ofcom, it would then make...
- Could broadcast self-regulation be on the cards?
- Magazine article from: Campaign Reid, Alasdair October 27, 2000 700+ words
...if it clears an ad, it goes on air. If there are complaints, they will be dealt with in the way that the Advertising Standards Authority deals with complaints now. The ASA system is one that works fantastically well and it has been held...
- Media Release: Advertising Standards Bureau.
- News wire article from: MediaNet Press Release Wire July 26, 2006 700+ words
...distributed by AAP MediaNet New Members for Advertising Standards Board The Advertising Standards Bureau, which administers the independent...complaints resolution process of the Advertising Standards Board, has appointed nine new members...
- Advertising Standards Authority. CRANKING UP.
- News wire article from: Asia Africa Intelligence Wire September 30, 2005 700+ words
...Financial Mail) Byline: Jeremy Maggs Advertising Standards Authority CRANKING UP Most complaints...The latest annual report of the Advertising Standards Authority (ASA) shows that the...consistent with the maintenance of high advertising standards, it is of concern that only 11...
- Advertising Standards Canada releases Ad Complaints Reports.
- News wire article from: The America's Intelligence Wire May 4, 2009 700+ words
...LEPRO TORONTO , May 4 /CNW/ - Advertising Standards Canada (ASC) released its Ad...review under the Canadian Code of Advertising Standards (Code). "From the complaints...gt;www.adstandards.com ). Advertising Standards Canada is the national advertising...
- ADVERTISING STANDARDS. When tarts aren't tasty.
- Magazine article from: Financial Mail November 28, 2008 700+ words
...Byline: David Furlonger ADVERTISING STANDARDS When tarts aren't tasty...in advertising. The Advertising Standards Authority (ASA), which...last year the European Advertising Standards Alliance the equivalent...
- The Advertising Standards Authority (ASA) has rapped Avon on the knuckles for a...
- Magazine article from: Cosmetics International October 17, 2008 700+ words
The Advertising Standards Authority (ASA) has rapped Avon on the knuckles for a skin exfoliant ad that breaches its CAP (Broadcast) TV Advertising Standards Code on two counts of misleading advertising. The ASA upheld complaints that the ad...
- The Role of the Advertising Standards Authority.
- Magazine article from: Computer Act!ve Petrou, Andrea April 2, 2009 700+ words
...Andrea Petrou The Role of the Advertising Standards Authority Most of us have seen...independent organisation, the Advertising Standards Authority (ASA), in 1962. This...for this purpose; the Broadcast Advertising Standards Board of Finance and the Advertising...
- UK - Tiscali criticised by Advertising Standards Authority.
- News wire article from: Europe Intelligence Wire July 24, 2003 700+ words
...Tiscali has been ordered by the Advertising Standards Authority to stop describing itself...the largest ISP in Europe. The Advertising Standards Authority ruled that the use of...been acquired by Tiscali. The Advertising Standards Authority also upheld this complaint...
- CHRIS SMITH: Political insider.(Advertising Standards Authority )
- Magazine article from: Marketing Week July 5, 2007 700+ words
New Advertising Standards Authority chairman Lord Chris...interview as chairman of the Advertising Standards Authority (ASA), Lord...appointment was made by the Advertising Standards Board of Finance (Asbof...
