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Agencies pitch for Lucozade Sport.(GlaxoSmithKline ad account review)(Brief Article)
GlaxoSmithKline is talking to non-roster agencies about the pounds 3 million account for its Lucozade Sport drink, currently held by Ogilvy & Mather.
It is still unclear whether the core pounds 10 million Lucozade Energy account, which has been promoted heavily in conjuction with Lara Croft in the past, will also come under review.
The decision to invite outside agencies to pitch in the UK breaks with the policy GlaxoSmithKline adopts globally for Lucozade, which uses O&M as the lead agency in all markets that require an above-the-line agency. Grey Worldwide is its other key roster network.
Lucozade is part of GlaxoSmithKline's consumer healthcare division, which includes brands such as Horlicks and Ribena, both handled by Grey, as well as Aquafresh, Oxy and Panadol.
It is unknown ...
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