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GM's overdue shot at imports.(News)

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| November 04, 2002 | Stoll, John D. | COPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: JOHN D. STOLL

The General's econo-box hopes never ran so high as in 1990. The new Saturn would ``give the American import buyer confidence in American products again,'' per its inaugural president.

Saturn wooed customers with knit-shirt, non-haggling sales reps and non-denting polymer panels. Since then, though, the entry-level benchmarks Honda Civic and Toyota Corolla have cycled through three models each. Same decade: Ford has gone from Escort to Focus; Mitsubishi from Mirage to Lancer; Dodge from Horizon/Omni to Neon; the Koreans from failing bottom-feeders to booming bottom-feeders. Meanwhile, the S Series has managed one reskin, horsepower bumps and a handful of content and structural upgrades. Essentially, Saturn's small car strategy borders on starvation.

Saturn vp of engineering Jim Ulrich spent 24 months creating the replacement for the original Saturn: Ion. He and his comrades aren't shy about proclaiming the importance of that two-year project. Seeing that the Ion precedes replacement of the (also aged) Chevrolet Cavalier and Pontiac Sunfire, it's the General's best hope in the segment.

Saturn plopped the Ecotec 2.2-liter dohc inline four under the Ion's hood, familiar from L Series and Cavalier. The corporate 140-hp, 145-lb-ft Ecotec replaces Saturn's own 1.9-liter four, which gave the S either 100 hp/114 lb-ft (sohc) or 122 hp/122 lb-ft (dohc).

Along with a five-speed Getrag manual, Saturn offers an optional five-speed automatic for sedans (the competition is mostly one cog short) or a continuously variable transmission for coupes.

At first the sedan's five-speed automatic seemed like overkill, but after motoring in fourth at highway speeds, an additional upshift was welcome (the auto shifter slots ``l'' for low, ``i'' for fourth and ``d'' for fifth). ...

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Source: HighBeam Research, GM's overdue shot at imports.(News)

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