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ADWATCH: The weekly analysis of advertisement recall.(Illustration)
Q: Which of the following TV commercials do you remember seeing recently?
Last Account Agency/TV buyer %
week
1 (-) B&Q Bates UK/Zenith Media 72
2 (2) Asda Publicis/Carat 64
3 (1) Kellogg's Crunchy J Walter Thompson/MindShare 60
Nut Corn Flakes
4 (-) T-Mobile Saatchi & Saatchi/Starcom Motive 59
5= (-) Levi's Worn Jeans Bartle Bogle Hegarty/Starcom Motive 57
5= (-) Royal Mail Bates UK/Carat 57
7 (-) BT Broadband St Luke's/The Allmond …
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