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The secret world of industrial videos; Cleveland firms dabble in Hollywood's tricks-of-the-trade.

Business Cleveland

| January 01, 1991 | Klein, Joanne Draus | COPYRIGHT 1990 Business Journal Publishing Company. (Hide copyright information)Copyright

The secret world of industrial videos

Cleveland firms dabble in Hollywood's tricks-of-the-trade.

Don't bother looking for them in the phone book. They aren't listed.

They won't likely be found advertised in the local media, either. And not only are their facilities inconspicuous, but they don't even credit themselves on most of their products.

Low profiles, however, haven't stopped Cleveland's industrial video production studios from attracting clients who sometimes pay as much as $5,000 an hour for their services. Industry insiders say the business simply doesn't require standard forms of publicity. After all, word-of-mouth referrals have …

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