CTO CONNECTION: The show must grow on - As rich content streams into the enterprise, CTOs must be savvy in the ways of media delivery.(streaming media)

AS TECHNOLOGY becomes less about data processing and more about enabling communication and information delivery -- whether it's headline news or a Webcast to your shareholders -- most companies are now accidental media outlets. This is forcing CTOs to reckon with the same issues traditionally found in the entertainment and media industries.

Although technologists in the media and entertainment industries have been working with digital images and video since their inception, only in the past couple of years have most CTOs had to deal with rich media. Gartner says that enterprises will want to manage rich media by 2004, but it's already happening because many CTOs have …