Smoothing the ride: vehicle manufacturers offer increased maneuverability and durability for 2003. (Logistics).(beverage industry delivery trucks)(Product Announcement)

Manufacturers of vehicles geared toward the beverage industry know that the drivers of route delivery trucks are sales people more than they are truck drivers. So the design of these vehicles needs to be user-friendly and built to last. According to a recent survey of beverage industry executives, durability is ranked as the No. 1 concern that influences a vehicle purchase.

In addition to durability, the emphasis on beverage vehicles for 2003 is for greater maneuverability and safety, which is provided by ergonomically designed features as well as high-tech equipment. Vehicle pricing is also an important concern for beverage distributors, and industry observers are watching how the new emission standards for heavy-duty vehicles may affect the prices of medium-duty vehicles.

Ease of use

Hackney and Sons Inc., a manufacturer of beverage bodies and trailers based in Washington, N.C., is introducing a new model for 2003 this fall that is designed with the driver in mind. Says President Mike Tucker, "Our new trailers and truck bodies are ergonomically designed, with low maintenance and enhanced durability."

Tentatively known as the "ED/m", the most significant benefit of this new design will be a reduction in the …