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Miller offers 'warm wishes'. (Marketing).(Brief Article)
Miller Brewing Co.'s holiday marketing will offer "warm wishes from our family to yours" in a dual-brand (Miller Lite and Miller Genuine Draft) on- and off-premise promotion. And for the 20th year, Miller has designated United Cerebral Palsy (UCP) as a recipient for holiday giving.
"Our relationship with UCP has been a fruitful one, with donations of more than $35 million raised over the past 19 years," said Buz Cady, brand promotions …
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