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Coca-Cola rolls Choglit. (Product Sportlight).(Brief Article)

Beverage Industry

| September 01, 2002 | COPYRIGHT 2008 BNP Media. (Hide copyright information)Copyright

The Coca-Cola Co. and Nestle have teamed up once again on a new beverage creation, this time a chocolate drink called Nestle Choglit. The dairy-based drink is part of Coca-Cola's efforts to expand into new, non-carbonated beverage categories.

"The dairy category offers significant opportunity to broaden our beverage portfolio and create a new beverage experience for consumers," said Everett Darby, vice president of new products and packaging innovation for Coca-Cola North America, in a statement.

Beverage Industry recently ran the new product by a couple teenage product samplers to gauge their impressions. Robbie, 16, and Adam 12, of Elmhurst, Ill., had …

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