Allied Domecq reorganizes operations. (Industry Issues).(Brief Article)

In an aggressive effort called "Move to Market," Allied Domecq Spirits is reorganizing the company structure to help allocate resources closer to the market-place, increase sales coverage and capitalize on the recent acquisitions of brands Stolichnaya and Malibu. Allied Domecq launched its "Move to Market" program from a larger five-year plan called "Country Strategy," which encompasses a number of elements.

Though two separate divisions were created just two years ago, the Equity and ADvantage portfolios will be combined under one management team expected to co-promote many big brands and leverage the entire portfolio.

The company also plans to streamline …