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CLOSE-UP: CAMPAIGN SCREEN/NEW DIRECTORS COMPETITION - Promoting the best of 2002's new directing talent.

Campaign

| October 04, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Style over substance was a common problem of the entries.

The intro film to last week's D&AD/Campaign Screen New Directors Competition led us to believe that all you needed to become a director was the Director Max 9000 Kit. Complete with beard, baseball cap and specs, your name will soon be on the back of a folding chair.

Of course, the film's auteurs, the directing duo Daddy, created an ironic twist on the truth - a market which is tougher than ever for new directors to break into. There are already hundreds of directors chasing the few sexy agency briefs, which are about as rare as a client with a decent budget. Such competition results in the ...

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