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CLOSE-UP: NEWSMAKERS/TONY BARRY AND DAMON COLLINS - Can Lowe's new creative chiefs restore its culture?(Brief Article)
Barry and Collins take the reins at a difficult time for the agency.
Making your way in the ad business when you're the offspring of a well-known industry figure isn't always an easy burden to bear Comparisons are inevitably drawn and there are reputations to be lived up to or lived down. Tony Barry and Damon Collins know all about that.
It's just as well since the pair are taking the creative helm of Lowe as it attempts to sustain - some would say restore - the creative culture laid down by its eponymous father figure, Sir Frank.
Barry and Collins are both relatives of adland luminaries. Barry's mother is Beth Barry, the former Ogilvy & Mather executive planning director; Collins is the son of Ron Collins, the fearsome founding creative partner of WCRS.
Everybody agrees that Collins junior is no chip off the old block. People who know him say his charm and popularity is complemented by an unquenchable enthusiasm for what he does.
And there's no question Barry and Collins have earned their stripes.
Both already possessed a creative pedigree even before they joined Lowe two years ago and their work since - including Heineken 'blackmail' and the launches of Nestle Double Cream and Tesco's Cherokee clothing range - has marked them out for the front rank.
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- Magazine article from: Campaign July 11, 2003 700+ words
...is quitting to join Lowe. He becomes Damon Collins' first hiring since...At the same time, Collins is breaking with convention...with a copywriter but Lowe's senior art director...advertising wisdom,' Collins said. 'It's ideas...
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- Magazine article from: Network World Hochmuth, Phil September 30, 2005 700+ words
...will act as president of the Enterprise group, while Richard Lowe will head the Mobility group. Both executives had led Nortel...carrier wireless division at different times in the past. Malcolm Collins, who headed Nortel's enterprise business since 2003, is...
- Lowe Lintas hires Collins and Barry.
- Magazine article from: Campaign Tylee, John October 13, 2000 700+ words
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- PRIVATE VIEW: Damon Collins, the creative director at Lowe.(Column)
- Magazine article from: Campaign Collins, Damon December 12, 2003 700+ words
You may have heard the story of the heartless adman who gave a student a book crit with his hand inside a Sooty glove puppet. Legend has it, Sooty flipped over the pages and then whispered silently into the man's ear. The man then spoke for them both: 'Well, I like it, but Sooty thinks it's shit.'
- Private View: Damon Collins, the creative director at Lowe (07802 773338).(a...
- Magazine article from: Campaign July 23, 2004 700+ words
'Do we really need the horses?' Words allegedly uttered by a senior account man, when the script for Guinness 'surfer' began running into budgetary problems. The creative team (can't remember their names) replied: 'Well, yes, we were really rather hoping to include the horses, you know, if it were
- PRIVATE VIEW: Damon Collins is the executive creative director at Lowe.
- Magazine article from: Campaign June 27, 2003 700+ words
...the fact that it's been done, I believe, by a team we've been trying to hire means it gets ten out of ten on the Collins-o-meter. You've got my number, guys. Finally, a campaign for McVities which employs the oldest technique known to...
- Vauxhall promotes its diesel cars in Lowe ad.(Brief Article)
- Magazine article from: Campaign May 28, 2004 700+ words
...advertising aimed at boosting sales of its diesel range. Lowe has produced the 30-second spot, which explains that...directed by Peter Cattaneo through Academy Films. Damon Collins, Lowe's executive creative director, said: 'Most car ads...
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- Magazine article from: Campaign November 29, 2002 700+ words
Lowe is sticking with the creative formula that...board account director on the business at Lowe, said: 'The fact is that while Stella...style leaders that we're after.' Damon Collins, the Lowe joint creative director, said the campaign...