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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(online advertising activity)(Brief Article)(Statistical Data Included)
Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BT St Luke's/TAP 2,646,000 68
2 Vodafone WCRS/OMD UK 7,659,000 67
3 Freeserve M&C Saatchi/Walker Media 977,000 63
4 Barclays Bartle Bogle Hegarty/Starcom
Motive 9,735,000 58
5 O2 VCCP/Zenith/TAP 10,862,000 55
6 Learndirect DFGW/MediaCom 6,000 53
7 British Gas BMP DDB/EHS Brann/OMD UK 5,329,000 52
8 IF Union/BLM Media 1,944,000 36
9 FT.com Delaney Lund Knox Warren/BJK&E 28,000 20 ...
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