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<a href="http://www.accessmylibrary.com/article-1G1-92448499/media-choice-francesca-newland.html" title="Facts and information about MEDIA CHOICE: Francesca Newland, Campaign's news editor, picks McDonald's sponsorship of Popstars The Rivals.(Brief Article)">MEDIA CHOICE: Francesca Newland, Campaign's news editor, picks McDonald's sponsorship of Popstars The Rivals.(Brief Article)</a>
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MEDIA CHOICE: Francesca Newland, Campaign's news editor, picks McDonald's sponsorship of Popstars The Rivals.(Brief Article)
'Too often the sponsors of the most high-profile programmes feel their job is done once they've signed the multimillion-pound deal with the programme's makers. They ignore the opportunity they have secured to enhance the viewers' experience, and end up detracting from it.
'Because of their frequency, many idents frustrate consumers, making them overly aware that they are being sold to. Not so with these McDonald's spots. The laughing hyenas are in keeping with the Popstars ...
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