MEDIA: JUKEBOX - AN EXPERT'S VIEW. Jeremy Carr liked the JCDecaux Jukebox but reckons the audio could be used more effectively.(Brief Article)

A poster that can talk? Could this be a step closer to the nightmare of 'retinal recognition' posters as seen and heard in the recent Steven Spielberg film Minority Report?

How long before advertising hoardings recognise us personally? 'Good morning Mr Carr. You look like you could use some pile cream.'

Well, not quite. I viewed and listened to the new JCDecaux 'Jukebox' poster at a bus stop on London's Tottenham Court Road during a busy Wednesday afternoon. It was promoting the Jubilee celebration album Party at the Palace. A simple packshot of the album and a 'press to hear' panel invited me to choose from a number of tracks from such greats as Brian Wilson, Shirley Bassey and Sir Paul McCartney.

Unfortunately, Phil Collins on drums had to compete with the timpani that is one of London's busiest traffic arteries. And it was only during a lull in the traffic that Atomic Kitten's rendition of Dancing in the Street became audible.

There was little dancing in the street while I was playing DJ in the bus stop. And apart from one American tourist couple, 'Hey, Brandon, that's kinda neat', the poster was received with a level of distrust normally reserved for oddballs on the tube and Jeremy Beadle. I suspect it would get a completely different reaction from a tipsy audience waiting for the night bus home, however.

Someone once said that posters are ...