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Heart 106.2 supports Breakfast Show via integrated work by EBP.(radio show marketing from Elliott Borra Perlmutter)(Brief Article)
Chrysalis Radio is following up the pounds 23.5 million purchase of London News Radio with a new integrated campaign to promote Heart 106.2's Jono & Emma's Breakfast Show.
The campaign coincides with the decision by Jono and Emma's main rival, Chris Tarrant, to continue presenting the Capital Breakfast Show for another year. Tarrant claimed his decision was partly motivated by Jono's taunts in the press.
The campaign, created by Elliott Borra Perlmutter, will air on 7 October until December. It features a 30-second TV execution in which a girlfriend takes revenge on her stop-out boyfriend by both freezing and burning him in the shower the following morning.
This will be supported by two T-side and Streetliner executions appearing on 1,100 London buses, which feature the presenters ...
- Elliott Borra Perlmutter.
- Magazine article from: Marketing Week March 15, 2001 700+ words
Elliott Borra Perlmutter has created a [pound]1m print campaign for Internet technology company Digimax. Media buying for the campaign, which is running in Loaded; FHM and Esquire, is being handled by Optimedia.
- Elliott Borra Perlmutter.(Digests)(Brief Article)
- Magazine article from: Marketing Week June 24, 2004 700+ words
Elliott Borra Perlmutter, the communications agency, has created a 48-sheet billboard campaign for Chrysalis Radio's 100.7 Heart in the West Midlands. The ad stars local women and has the strapline "Right Song, Right Now".
- Elliott Borra Perlmutter has designed the packaging and product imagery for...
- Magazine article from: Design Week August 5, 2004 700+ words
Elliott Borra Perlmutter has designed the packaging and product imagery for REN's new fragrance and cologne products. The consultancy is also working on packaging for the company's haircare range, as well as its brochure and in-store materials.
- The 1Xtra Breakfast Show hits the road!
- Press release article from: M2 Presswire March 10, 2009 700+ words
...PRESSWIRE-10 March 2009-BBC: The 1Xtra Breakfast Show hits the road!(C)1994-2009 M2...LTD RDATE:09032009 The BBC 1Xtra Breakfast Show, presented by Trevor Nelson and Gemma...Stryder and K.I.G Family. The Breakfast Show will broadcast live between 8.00am...
- RADIO 1'S NEW BREAKFAST SHOW HOST OPENS HIS HEART TO THE MIRROR; DADCLIFFE I'm...
- Newspaper article from: The Mirror (London, England) Wright, Matthew January 25, 1997 700+ words
...he's replacing at the station's breakfast show, "ginger whinger" Chris Evans...delighted Mark has been promoted to the breakfast show - it's very well deserved. "Holly...Mark said: "She came with me on the breakfast show one day when I was filling in for Chris...
- BBC Surrey announces new Breakfast show presenter.
- Press release article from: M2 Presswire July 7, 2009 700+ words
...2009-BBC: BBC Surrey announces new Breakfast show presenter(C)1994-2009 M2 COMMUNICATIONS...today announces the station's new Breakfast show presenter. Nick Wallis, currently...serve the listeners of Surrey with a breakfast show like no other. 'Surrey is an important...
- Sara Cox is dropped from Breakfast Show; RADIO DJ MOVED TO AFTERNOON SLOT AFTER...
- Newspaper article from: The Evening Standard (London, England) October 7, 2003 700+ words
...is being dropped from the Radio 1 Breakfast Show just months after figures showed...departure comes three months before her Breakfast Show contracts ends. The overhaul has come as the radio breakfast show ratings battle hots up with Johnny...
- Early bird likes making waves; BREAKFAST SHOW PRESENTER HELEN IS BRINGING HER...
- Newspaper article from: Coventry Evening Telegraph (England) June 15, 2001 700+ words
...the chances are that listeners to her breakfast show will know about it because presenters...apart because she was presenting a breakfast show, while he was launching a new career...listening to Simon Mayo's Radio One breakfast show. With her best friend from school...
