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Leo Burnett utilises images of safety in Pressure Guard ads.(tyre pressure gauge ads)(Brief Article)
Leo Burnett has taken its cue from the hard-hitting style of the Government's road safety ads in a new campaign promoting what is claimed to be the first pressure gauge that will warn drivers when their tyres have lost pressure.
The ads for the gauge, called Pressure Guard, are intended to link the product with driving safety in people's minds.
The strategy is based on research showing that about one-third of the UK's 27 million cars drive with under-inflated tyres. This reduces a vehicle's ...
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