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Argos' commitment to customer service is highlighted in Euro RSCG Wnek Gosper's latest TV ad starring Richard E Grant and Julia Sawahala.
The 30-second television spot features Quick Pay kiosks, which the retailer is installing to cut down the time customers spend queuing in its stores, and aims to educate consumers about Argos' pledge to deliver convenience, choice and value.
It will run from 3 October for three weeks - on national terrestrial and satellite channels for maximum impact.
The ad, planned and bought by MindShare, shows the rock star Zak being ferried around in his limousine with his long-suffering personal assistant, Pam.
He suddenly declares his need for a guitar, whereupon Pam stops the car, leaps out into the nearest ...