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O2 adds 3D 'bolts' to posters to illustrate service extensions.(Brief Article)
O2 is turning to specially constructed 48-sheet billboards featuring massive three-dimensional bolts to promote its 'bolt on' customer offering.
The 'bolt on' promotion offers subscribers a chance to purchase extra text messages and calls at competitive rates in addition to their existing mobile packages.
The campaign, created by Vallance Carruthers Coleman Priest, features seven special builds with giant bolts built into them. The bolts are made of wood and vinyl to create a metallic look.
The posters, which are placed across London, form part of a larger strategy, incorporating TV, radio and national press ads.
Media buying ...
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