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Grey Worldwide set to launch Hennessy 'brandy for women'.(Fine de Cognac Hennessy)(Brief Article)
Grey Worldwide has been picked to handle the pan-European launch of a new Hennessy brandy designed to appeal to women.
Fine de Cognac Hennessy will be sold in fragrance-style bottles and is claimed to be lighter with a fruitier taste than traditional brandies.
The account will be run out of Callegari Berville Grey in Paris, which was awarded the creative assignment after pitching against Young & Rubicam, a roster network of Hennessy's LVMH Group parent, and the Hamburg-based Springer & Jacoby.
Germany and France are regarded as key markets for the product, which will not be launched in the UK, where Seagram's Martell is brand leader, for another two years.
A budget of pounds 650,000 will back this month's initial launch activity, ...
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