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Muller sponsors Blind Date with 23 idents.(Brief Article)
Muller's pounds 2 million sponsorship of the next series of Blind Date is being marked with a series of 23 programme idents produced by Publicis.
The yogurt manufacturer believes the wide range of age groups who watch the show provides an ideal opportunity to showcase its products to a broad and mixed audience.
The 23 idents will appear in and around the new series of the revamped programme, when it begins its 26-week run on Saturday in an attempt to claw back audiences, which have slumped from 14 million in its heyday to 4.6 million.
The idents build on the 'Muller love'-themed advertising developed by Publicis and use a family sitcom format, featuring parents and their three children who take their inspiration from some of the show's most famous lines ...
- Blind date in the corner. (Promotions--Products--Packs).(Muller has matched...
- Magazine article from: Grocer October 5, 2002 700+ words
Muller has matched itself up with dating game Blind Date for its first TV sponsorship...spend this year. Muller md Ken Wood said the...relationship with consumers. Blind Date, hosted by Cilia Black...80% of mothers--Muller's target audience...
- Muller calls review of 13m [pounds sterling] brief at Publicis.(Agencies)(Brief...
- Magazine article from: Marketing Week June 24, 2004 700+ words
...the business in 1999 and created the Muller Love campaign, which has been used...the past two years. It also led to Muller's 2m [pounds sterling] sponsorship of ITV1 show Blind Date. Muller has been the UK's leading dairy brand...
- Excite@Home and Universal Worldwide Television's Blind Date Celebrate...
- Press release article from: PR Newswire January 31, 2000 700+ words
Excite and Blind Date Launch New Site for People Looking for Love...ATHM) and Universal Worldwide Television's Blind Date announced today the re-launch of the new Excite(R) Blind Date Web site (http://blinddate.excite.com...
- Excite@Home and Universal Worldwide Television's Blind Date celebrate...
- Press release article from: M2 Presswire January 31, 2000 700+ words
...and Universal Worldwide Television's Blind Date celebrate Valentine's Day with new...COMMUNICATIONS LTD RDATE:31012000 * Excite and Blind Date Launch New Site for People Looking for...and Universal Worldwide Television's Blind Date announced today the re-launch of the...
- This Blind Date was no dud.(new show information)(Brief Article)
- Magazine article from: Broadcasting & Cable Ault, Susanne November 27, 2000 700+ words
...between singles with its relationship strip Blind Date and has fired up flirtation from several...Rendez-View, pitched as a cross between Blind Date and Politically Incorrect; Columbia...Shipments, described as Love Boat meets Blind Date; and Warner Bros.' Elimidate, which...
- Match Made in Heaven as Universal's 'Blind Date' Aligns With Excite@Home To...
- Press release article from: PR Newswire October 22, 1999 700+ words
...com Will Open a New World for Fans Of 'Blind Date' and a New Dimension for Anyone Looking...s new reality/relationship series "Blind Date," Excite@Home (Nasdaq: ATHM) and "Blind Date" have joined forces to take online dating...
- Blind Date Uncensored Launches on DVD and VHS December 25; Video Features Never...
- Press release article from: PR Newswire December 19, 2002 700+ words
...for your television when it launches Blind Date Uncensored on DVD and VHS on December...Gold Coast Television Entertainment. Blind Date Uncensored will be priced at $19.99...http://www.getblinddate.com/ . Blind Date Uncensored reveals what the producers...
- Blind Date Uncensored Launches on DVD and VHS December 26; Video Features Never...
- Press release article from: PR Newswire December 20, 2002 700+ words
...Mantra Entertainment will release Blind Date Uncensored on DVD and VHS Dec. 26...Gold Coast Television Entertainment. Blind Date Uncensored will be priced at $19.99...http://www.getblinddate.com/. Blind Date Uncensored has sexy encounters, revealing...