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Land Rover creates viral video clips for G4 Challenge race.(Brief Article)
Land Rover is launching a large-scale pan-European dig- ital campaign to build brand awareness and find recruits for its global adventure race, the Land Rover G4 Challenge, which starts on 30 March next year.
The car maker is seeking contestants from 16 nations to compete in the 4x4 driving and multisport event, one of the largest marketing pushes the brand has undertaken.
The campaign was planned and bought by the UK and European divisions of MindShare's new-media arm, m digital.
Bruce Dunlop & Associates produced three tongue-in-cheek viral film clips, which will appear online, featuring unsuitable ...
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