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The BBC is backing its new reality show Fame Academy with launch activity by the branding and design agency BBC MediaArc.
MediaArc, part of the BBC's commercial arm, was hired by Initial, part of Endemol UK, to create branding, logo, titles and interactive activity for the launch of the programme on 4 October.
Fame Academy will follow the fortunes of 12 performers climaxing with the award of a recording contract to the winner. The programme, presented by Cat Deeley and Patrick Kielty, will be backed by interactive activity on digital TV, ...