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Euro RSCG unveils Abbey National ads.(Brief Article)
Abbey National is attempting to entice new customers with a trade-in deal promoted in a series of TV, radio, online and press ads created by Euro RSCG Wnek Gosper.
The pounds 3.3 million campaign has been designed to tell as many consumers as possible about the terms of the deal, where the bank pledges to offer pounds 50 if it cannot make consumers a better offer on their mortgage or current account arrangements.
The print work, running in the national press, contrasts various items which fall short of satisfactory with more plush variants: hard, scratchy loo paper becomes soft and quilted, a Monopoly card for the Old Kent Road becomes Mayfair, a frog changes into a prince and a cramped, economy class airline seat changes into a luxurious business class one.
Continuing the 'Because life's complicated enough' strapline, the TV ad shows a long-suffering wife fantasising about trading her husband in ...
- Abbey National Bank Reappoints Euro RSCG Wnek Gosper and KLP Euro RSCG.
- Press release article from: PR Newswire October 3, 2001 700+ words
Euro RSCG Worldwide...PRNewswire/ -- Abbey National Bank, one...Officer of Euro RSCG Wnek Gosper...ahead for Abbey National as it prepares...Peggy Nahmany Euro RSCG Worldwide...Communications Abbey National +44
- Credit Suisse Group Appoints Euro RSCG Worldwide; Euro RSCG Wnek Gosper Wins...
- Press release article from: Business Wire April 9, 2001 700+ words
...Gosper is the London office of Euro RSCG Worldwide and is among the top...terms of billings. In London, EURO RSCG Wnek Gosper has 200 staff and...Citroen, Alberto Culver and Abbey National. Euro RSCG Worldwide, the world's fifth...
- OKI Europe Ltd. award Pan European website contract to Euro RSCG Wnek Gosper...
- Press release article from: M2 Presswire February 19, 2002 700+ words
...operations in Europe. Euro RSCG Wnek Gosper Interaction...creativity and technology. Euro RSCG Wnek Gosper Interaction...Intel Corporation, Abbey National Group, Cadbury's Trebor...global network within Euro RSCG Interaction, which is...
- Euro RSCG Wnek Gosper. (Digests).
- Magazine article from: Marketing Week January 24, 2002 700+ words
EURO RSCG Wnek Gosper has created a cinema ad for Abbey National's wealth management service Inscape. It will air alongside A Beautiful Mind to specially invited potential Inscape customers.
- Euro RSCG WNEK Gosper Interaction.(Marketing)(Brief Article)
- Magazine article from: New Media Age September 25, 2003 700+ words
...support this, in August Euro RSCG Wnek Gosper Interaction...last year. Protects Euro RSCG Wnek Gosper Interactions...and Oki Europe. For Abbey National the agency launched a...banners and pop-ups. Euro RSCG Wnek Gosper Interaction...
- Euro RSCG Worldwide Launches Euro RSCG 4D.
- Press release article from: PR Newswire April 1, 2004 700+ words
...PRNewswire/ -- - New Brand To Integrate All Euro RSCG's Global Marketing Services Capabilities...ongoing Power of One integration strategy, Euro RSCG Worldwide today announced the formation of Euro RSCG 4D: the agency's global marketing services...
- Euro RSCG Worldwide Combines North American Operations, Creates Two New...
- Press release article from: Business Wire May 1, 2002 700+ words
...Across All Disciplines To Achieve True Integration Euro RSCG Worldwide today created two new fully integrated...communications disciplines. The new entities, Euro RSCG MVBMS Partners and Euro RSCG Tatham Partners, each have a single profit and...
- Euro RSCG Worldwide Launches Euro RSCG 4D; New Brand to Integrate All Euro...
- Press release article from: PR Newswire April 1, 2004 700+ words
...leading integrated marketing communications company, Euro RSCG Worldwide today announced the formation of Euro RSCG 4D: the agency's new global marketing services and digital brand. Euro RSCG 4D is created by the merging of existing Euro RSCG...