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EasyJet consolidates pounds 30m European media business.(media planning and buying account)(Brief Article)
EasyJet is to consolidate its pounds 30 million European media planning and buying account as it prepares to phase out the Go brand.
The low-budget airline has informed its European media agencies that it is terminating their contracts with effect from 31 March next year.
EasyJet's UK incumbents are BBJ Media and Feather Brooksbank, while Go uses Optimedia UK. The company spent pounds 22 million above the line in the UK last year.
The move raises further doubts over HHCL & Partners' future with the Go creative account. Its position as the incumbent is threatened by easyJet's commitment to in-house advertising.
EasyJet bought Go in May for pounds 374 million. From December, the Go brand and its website will disappear and customers must book ...
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