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A breakaway shop from The Leith Agency has scooped the pounds 2 million account for Tennent's, Interbrew's flagship Scottish brand, without a pitch.
Four of the Leith senior staff have founded the as-yet unnamed agency to handle the account for Scotland's top-selling lager. The account was resigned by The Leith Agency in August.
Jonathan Shinton, a board director and the head of account management, Gareth Howells, the agency's deputy creative director and head of art, the senior writer Zane Radcliffe and the associate planning director, Ken Dixon, head the new agency which opens on 1 January 2003.
The Leith Agency is due to handle the Tennent's business until December.
The appointment of the new agency ends speculation that the account would move south of the border, and comes as Tennent's prepares ...