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Gillette moves dollars 600m media into MindShare.(global media planning and buying account)(Brief Article)
Gillette has consolidated its dollars 600 million global media planning and buying account into MindShare.
The move is a blow to OMD, which held the business in the US, Europe and Australia/New Zealand. Universal McCann loses the business in Asia and Latin America. However, Dentsu will continue to handle the media account in Japan.
OMD and Universal McCann pitched against MindShare, a non-roster agency, for the business. MindShare will work across all Gillette brands including the razor products Mach3 and Venus, Braun, Oral B and Duracell.
Gillette's review team was led by Dick Cantwell, Gillette's vice-president of marketing services, and Michael Winkler, its European media director.
Winkler said: 'We were very interested in finding a network that could service us globally. Secondly, we were looking for a partner with state-of-the-art media research and tools to improve the accountability of our media.'
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