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DLKW Dialogue, the below-the-line arm of Delaney Lund Knox Warren & Partners, has picked up the pounds 2 million account for the mobile and internet services company Boltblue after a four-way pitch.
DLKW Dialogue won the business after a pitch against Banc, WWAV Rapp Collins and Target NMI. It is the first client that it has won independently; until now it has relied on business referred on by DLKW.
The work will be the first major advertising push that Boltblue has undertaken since launching in January 2000 and will involve a mixture of press, direct marketing and new-media executions.
Boltblue, which has more than six million registered users, creates value-added services for the mobile market such as picture messages, ringtones, logos and SMS alerts for subjects ...