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Kitcatt Nohr beats two to land VSO business.(international development charity names Kitcatt Nohr Alexander Shaw as ad agency)(Brief Article)
VSO, the international development charity, has appointed Kitcatt Nohr Alexander Shaw to its creative account.
The agency won the business after a pitch through the AAR. The final shortlist was Kitcatt Nohr, Clark McKay & Walpole and Heresy.
Leonardo previously handled the business and last year created a successful integrated campaign. The agency did not repitch for the business.
Kitcatt Nohr will create brand advertising for VSO as well as the recruitment advertising it requires to attract around 1,000 professionals to fill volunteer positions.
Glyn Williams, the head of marketing at VSO, said: 'We were looking for an agency that chimes with our values and shows passion for our cause, as well as combining strategic and creative excellence. Kitcatt ...
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