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64k chief takes up job to run McCann's new digital division.(Brief Article)
McCann-Erickson is to restructure its digital operation to open a new division, called McCann Online, and has lured Matt Groves, the chief executive and founder of the web agency 64k, to head the arm.
Groves is taking some of 64k's most important clients with him to McCann.
These include Nescafe Original, Yoplait Dairy Crest's Frubes brand and the pharmaceutical giant Bayer.
Groves has been brought on board to bring a new-media consultancy and creative dimension and boost the skills that McCann can offer its clients. Nescafe is a key McCann client.
'McCann Online will add a dimension to the London agency and allow it to look to online advertising directly as an internal resource,' Groves said.
Groves, who will ...
- New look for Nescafe Original. (Redesign).
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