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Grey Worldwide fills new-business role with Bagnall-Smith.(Brief Article)
Grey Worldwide has picked Richard Bagnall-Smith, the former Wunderman Cato Johnson managing director, to fill a newly created role spearheading the network's pan-European new-business drive.
His appointment changes the current emphasis on promoting Grey offices in each country as potential entry points for multinational advertisers entering the network.
Bagnall-Smith will be based in London, reflecting the fact that more pan-European business enters networks through the UK than via any other market.
Carolyn Carter, the president of the Grey global group for Europe, the Middle East and Africa, said the move was partly to achieve a better balance between its US-led multinational clients such as Mars and Procter & Gamble, but mostly to exploit the network's ...
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