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BMP recruits two from Leo Burnett.(Brief Article)
Jeremy Craigen and Ewan Paterson, the joint creative directors at BMP DDB, have made their first key hirings with the appointment of the Leo Burnett star team, Steve Jones and Martin Loraine.
Jones and Loraine, art director and copywriter respectively, have been behind some of Leo Burnett's most high-profile work. Their recent credits include 'shark' for John West's Tuna Snack Pots and McDonald's 'divorced parents' spot.
Their campaign for Heinz Microwaveable Soups, which emphasised that they took two minutes to heat up, won a gold Lion at the Cannes International Advertising Festival in 2001.
The appointment is a further step in a radical restructure of the BMP creative department. It comes two weeks after the agency announced the departure of the executive creative director, Larry Barker, who had been at BMP for five years. Paterson and Craigen had been promoted to creative directors in May.
'This is our first appointment since being made creative directors,' Paterson said. 'Steve and Martin have worked at three agencies - Leo Burnett, Grey and Euro RSCG Wnek Gosper - and have ...
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