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Save the Children calls review of direct marketing arrangements.(Brief Article)

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| October 04, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Save the Children is reviewing its direct marketing account. The majority of the business has been handled by EHS Brann Cirencester, but the charity has asked other agencies to pitch for the account.

The direct marketing review follows a creative agency review last year which culminated in the appointment of Catalyst last October. Feather Brooksbank handles the media account.

The appointed agency will work across all direct marketing activity for the charity. Its most recent campaigning issues have been on child poverty and the effect of HIV/AIDS and conflict in Africa.

The charity's account was held by Brann before its merger with ehs:realtime but the merged agency continued to work for the charity.

Earlier this year EHS Brann created a national press campaign which focused on the link between poverty and ...

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