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McCann wins pounds 20m Avaya data network from IPG sibling FCB.(McCann-Erickson; Interpublic Group of Companies Inc.; Foote Cone and Belding)(Brief Article)
McCann-Erickson has picked up the pounds 20 million global creative account for the telephony and data networking company Avaya with sister IPG subsidiary Universal McCann picking up the media planning and buying business.
The pitch, which was run from New York, saw McCann beat competition from US-based outfits including Bates Technology Group, Doremus, Arnold and Mullen, all of which presented with their respective media departments.
Avaya's global creative account was handled by its sister IPG network, FCB. In the UK, it was handled by Banks Hoggins O'Shea/FCB, with Brand Connection, formerly MBS media, responsible for the media account.
McCann's successful pitch is thought to have been bolstered by its experience working with Lucent Technologies, Avaya's parent company. Although the precise nature of the brief is not yet known, a large proportion of ...
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