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It's the Image, Stupid.(letters)

Newsweek International

| September 30, 2002 | COPYRIGHT 2002 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Readers--and fans--of our back page took umbrage at the Aug. 19 Last Word, in which filmmaker Barry Levinson discussed a PR campaign to improve the U.S. image abroad. "You must be joking!" cried one; another said, "The perception is caused by foreign-policy actions, not just opinions."

Wag the Dog?

I really enjoy the interviews on the last page of NEWSWEEK. Usually, they feature important people who say significant things. So I was amazed to read the proposal ("The Strong, Silent Type," The Last Word, Aug. 19) of what amounts to a worldwide public-relations campaign to deal with the perception of the United States as "arrogant, self- indulgent and ...

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Source: HighBeam Research, It's the Image, Stupid.(letters)

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